The onesizefitsall approach to products is changing. Prereads will be made available to participants 34 weeks in advance of the start of the course. And david kelley hadnt yet codified and made famous the methodology known as a design thinking. This paper proposes a method to provide decision support to determine the optimized product platform design. Part iii backend issues related to platform based product family development. The original comprehensive product platform planning method was suitable for scalebased product family design. Advances in intelligent platform management the presentation by intel s tom slaight describes the intelligent platform management interface ipmi, which provides a foundation for crossplatform interoperability and reduces effort for supporting internet and common information modelbased platform manageability. It begins with a general overview of product family design to introduce the general reader to the topic and then progress to more advanced topics and design theory to help designers, engineers, and project managers plan, architect, and implement platform based product development strategies for. Many product companies already use product families built off of common product elements as a means of managing technology risk and leveraging brand influencefor example, beginning in the 1970s, black and deckers family of electric tools leveraged the technology and production process of a common product platformbut all of the variants. Codevelopment of product and supplier platform sciencedirect. This book provides not only motivation for product family and. A key strategy is to develop and manufacture a family of product variants or service offerings derived from a common platform and or modular architecture. Pdf on jan 1, 2014, timothy w simpson and others published.
Backend issues related to platform based product family development 303 a roadmap for product architecture costing 305 sebastian k. This paper advances and implements the comprehensive product platform planning framework to design a family of three reconfigurable twinboom unmanned aerial vehicles with different mission requirements. The download of the chapter, building, supplying, and designing product families. Many product companies already use product families built off of common product elements as a means of managing technology risk and leveraging brand influencefor example, beginning in the 1970s, black and deckers family of electric tools leveraged the technology and production process of a common product platform but all of the variants. The product platform design process is similar to the traditional product development process in many aspects. As figure 2 illustrates, a product platform in this case, an operating systemcan spur different categories of variants for example, devices and plugins that incorporate it, optimize for it, andor exploit it. Product family design and platformbased product development. Included are reallife case studies that explain the benefits of platform based product development. Apf constructs, including common bases, differentiation enablers, and configuration mechanisms, are discussed from both sales and engineering perspectives. The larger the network of third parties building on the product platform, the harder it.
Crafting platform strategy based on anticipated benefits. However, as previously mentioned, the commonality of the product family must be considered in designing a product platform. Hence, the objective is to select a group of suppliers that are prepared to provide the product platform modules throughout the product family evolution, as represented in fig. Pdf product family design and platformbased product. Product family design and platformbased product development has received much attention over the last decade. It begins with a general overview of product family design to introduce the general reader to the topic and then progress to more advanced topics and design theory to help designers, engineers, and project managers plan, architect, and implement platform based product development strategies for their company. Crafting platform strategy based on anticipated benefits and costs 3. A roadmap for product architecture costing sebastian k. A case study of an industrial example is also presented to illustrate the feasibility and potential of the proposed methodology. Feb 10, 2010 tim simpson, professor of mechanical and industrial engineering and engineering design at penn state, gives a talk title product platform and product family design at the segal design institute. Create a common core that invites third parties to develop and market an increasing number of product variants.
New modular productplatformplanning approach to design. Earlier research often highlights isolated and successful empirical studies with limited attempt to explore the theoretical foundations surrounding this economically important class of engineering. One of the major advantages of the development of product platforms is the facilitation of an overall product development strategy, and an important factor in product development is the evolution. A product line refers to a set of products that have been derived from a common product platform to satisfy a. Special emphasis is placed on optimization approaches and artificial intelligence techniques to assist in the process of product family design and platform. The development of product families, groups of products that share a common platform, is one way to provide product variety while keeping design and production costs low. Crafting platform strategy based on anticipated benefits and. Simpson and others published advances in product family and product platform design find, read and cite all the research you need on researchgate. While many companies have been successful with scalable product platforms, few, if any, have instituted a systematic approach to design i the product platform and ii the corresponding family. A key strategy is to develop and manufacture a family of product variants or service offerings derived from a common platform andor modular architecture.
This book provides not only motivation for product family and product platform design i. The select product platform has been designed under our design for quality principles and utilizing the latest proprietary advances in unit and system modeling technology. Effective product family design using preference aggregation. A product line refers to a set of products that have been derived from a common product platform to satisfy a variety of market nisches sic. Where you can find the advances in product family and product platform design methods applications easily. The success of the resulting product family relies heavily on properly balancing the commonality of the product platform with the individual product performance within the product family. Recent advancements in product family design and platform based product development part i. An activitybased costing method to support product family design jaeil park, timothy w. Also, new derivative products can be developed and launched by the company based on a common product platform. Balancing commonality and performance within the concurrent. Product family strategy and platform design optimzation olivier l.
These advances are motivating continued and renewed interests in design. Atomically precise chiral silver clusters luminesce brightly from thermally activated delayed fluorescence. Section of engineering design and product development. Pdf advances in product family and product platform design. Methods and applications, by simpson isbn 9781461479369 ship for free. This paper presents a literaturebased network model of how modular product structures affect firms economics across the design tomanufacturing life cycle phases.
Impact of modularity decisions on a firms economic. Design was the skin that an agency was hired to slap on the real work of the engineers, to make a product more palatable for the fishheaded masses. The concept of architecture of product family apf is introduced as a conceptual structure and overall logical organization of generating a family of products. Ultrastable atomically precise chiral silver clusters with more than 95% quantum efficiency. Virtuoso custom design platform, the complete solution for fronttoback customanalog, digital, rf, and mixedsignal design. Advances in educational technologies and instructional. This paper presents a literaturebased network model of how modular product structures affect firms economics across the designtomanufacturing life cycle phases.
Tim simpson, professor of mechanical and industrial engineering and engineering design at penn state, gives a talk title product platform and product family design at the segal design. Request pdf product platform and product family design. The rationale of developing product families with respect to satisfying diverse customer needs with reasonable costs, i. Functional requirements analysisbased method for product. Crafting platform strategy based on anticipated benefits and costs bruce g. To support apfbased product family design, a generic product structure gps is proposed as the platform for tailoring products to individual customer needs and generating product variants. Papalambros determining product platform extent 241 olivier l. A product platform is a set of common elements like underlying technical components, parts or technology that are shared across a range of the companys products. Product family design and platform based product development has received much attention over the last decade.
These specific methodologies are available now for buildtoorder consulting and buildtoorder seminar clients. Todays companies are increasingly being challenged to develop platform based product families to increase variety of products, while keeping production costs low. The material available here serves as both a reference and a handson guide for researchers and practitioners devoted to the design, planning and production of families of products. Is accessible to novice practitioners as well as experienced designers and engineers. Suppliers capable of providing modules of the product platform should be part of a supplier platform that will not change for the next generations of the product family. Systemlevel design definition of product architecture, decomposition of the product into subsystems and components and preliminary design of key components. Virtuoso schematic editor l and xl cadence design systems. A product usually starts as a concept which, if feasible, develops into a design, then a finished product. A decision framework is introduced to reveal a holistic view of product family design and platform based product development, encompassing both frontend and backend issues. Built upon the new unified virtuoso custom design platform, and utilizing the latest advances in user interface and design tool integration, virtuoso schematic editor xl includes all of the.
Hence, the determination of the product platform plays an important role in the product family design. A method for software product platform design based on. In order to provide effective platform based method and systematically analyzing the customer needs on product design, the functional requirements are classified into basic functional requirements, expectable functional requirements. Methods and applications advances in product family and product platform design. Applications highlights recent advances that have been made to support product family and product platform design along with successful applications in industry.
Books on design for manufacturability dfm and concurreng. The design of a product platform can be formulated as a multicriteria optimization problem in which the performances of individual products trade off against each other and. Product platform and product family design ebook ellibs. Chapter 1 product design and development in the industrial. Core component, packaging components, support service components. Andersons two books on buildtoorder and my new howto chapter from forthcoming 2014 book, advances in product family and product platform design, which will be published in the fall by springer. Identifying major contemporary methods and tools for product family and platform design.
Multidisciplinary domains association in product family design 4. It is on the product platform that product variations can be added or deleted to satisfy local differences. Fixson an activitybased costing method for product family design 335 jaeil park and timothy w. Reuse of components, processes, and design solutions leads to advantages in learning curves and economies of scale, which have to be carefully balanced against the desire for product. Although every branch of the broad intel architecture or x86 family tree retains the same basic features and functionality as the earlier chips, and retains backward compatibility with them. In the first stage, each product is optimized independently via ampso and the product platform constant parameter and its value is obtained according to the change ratio of design variables. Tseng and jiao 1998 developed the product family architecture pfa model to handle the tradeoffs between diversity of customer requirements and reusability of design and process capabilities. Advances in product family and product platform design ebook. Advances in product family and product platform design springer. This example highlights the importance of creating a product generation map figure 1 prior to setting product requirements. The series examines technologies that can be integrated into k12 classrooms to improve skills and learning. Developing product families based on architectures. In general, a product line, or product family 2 is defined as follows.
Analytical target cascading in product family design 225 micahel kokkolaras, ryan fellini, harrison m. Product family design involves the concurrent design of multiple products based on a common product platform to satisfy a variety of markets. Advances in intelligent platform management the presentation by intel s tom slaight describes the intelligent platform management interface ipmi, which provides a foundation for cross platform interoperability and reduces effort for supporting internet and common information modelbased platform manageability. Additionally, managerial strategies can push to outsource modules to different suppliers. Food and drug administrationapproved natural products such as penicillin, cyclosporine, and the statins. It shows how 1 changes on modularity properties may lead to 2 different effects within the products life cycle phases that 3 have an economic impact on the firm. The following seven phases can be identified in a variety of product design and development projects.
Simpson product family redesign using a platform approach 359 zahed siddique. It shows how 1 changes on modularity properties may lead to 2 different effects within the product s life cycle phases that 3 have an economic impact on the firm. Product platform and product family design methods and. Sell advances in product family and product platform design. It begins with a general overview of product family design to introduce the general reader to the topic and then progress to more advanced topics. Recent breakthroughs in dna sequencing suggest that millions of fungal species exist on earth, with each genome encoding pathways capable of generating as many as dozens of natural products. It makes clear which developments are expected at different. Therefore, the selection of the appropriate suppliers should be performed considering the complete product family as it evolves over time. Turn products into product platforms providing a foundation for others to build upon def. Advances in product family and product platform design pages 589604. Advances in product family and product platform design. Product family design design for manufacturability.
Advances in product family and product platform design july 20. Product family strategy and platform design optimzation. Advances in product family and product platform design methods. In this chapter, we introduce the benefits and penalties of commonality both to the customer and the manufacturer, emphasizing the need for anticipation of divergence when estimating benefits. Although the key to designing a successful software product family is the product platform, yet there is lack of measures and methods that are useful to optimize the product platform design.
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